CXS offers the best email marketing services in London, UK. We help B2B email marketing and e-commerce businesses nurture and convert leads using tried-and-true email marketing techniques and cutting-edge automations.
When executed properly, email marketing is a potent tool for retaining customers and enhancing your brand. After all, 85% of marketers say that their primary lead-generation strategy is email.
At CXS, we are all too aware of how difficult it is to break through the clutter and engage your target audience. We create email campaigns that stand out, get the best response rates, and boost your ROI.
Even though you may write emails every day, a successful marketing email differs significantly from the average company or personal email. The following considerations are necessary in order to develop an effective email marketing programme:
Compelling email copy is concise, well-written, and focused on the needs and interests of the reader. It should be able to grab the reader's attention and convince them to take action. It takes a precise technique to ensure that your email copy expresses everything it needs to say without using even some extra words.
An email template should include a clean and professional layout, clear and easy-to-read text, visually appealing images and graphics, and a clear call-to-action that encourages the reader to take a specific action, such as signing up for a newsletter or purchasing a product. Additionally, the email template and graphic design should be mobile-friendly, so that it can be easily read and interacted with on a wide range of devices. Finally, the template should be easy to customise, so that the sender can personalise the email for each recipient.
Audience segmentation is a key aspect of email marketing because it allows marketers to divide their email lists into smaller, more specific groups based on common characteristics or behaviours. This allows marketers to create and send more targeted and personalised messages that are more likely to be relevant and valuable to each group of recipients. This can help improve the effectiveness of the email marketing campaign, as recipients are more likely to engage with and respond to messages that are tailored to their interests and needs.
Digital marketing materials are important in email marketing because they help to make the email more visually appealing and engaging for the recipient. This can help to capture the recipient's attention and make them more likely to read and engage with the email. Digital marketing materials can also help to reinforce the message of the email and make it more memorable for the recipient.
By analysing data such as open rates, click-through rates, and conversion rates, businesses can determine which subject lines, content, and calls-to-action are most effective at driving audiences to take desired action. This information can then be used to optimise future email marketing campaigns for better results.
To create customised email campaigns that will engage and convert subscribers, your assigned content marketing strategist (CMS) collaborates with our in-house, industry-specific content writers, designers, and project managers as well as with your team. By using a comprehensive strategy, you can be sure that your email marketing campaigns will adhere to the most recent best practices and accurately convey the messaging and core principles of your company. Our services includes:
The first step we take in creating an email newsletter is creating subject lines that drive email opens. These subject lines are well written and include language that conveys both excitement and urgency. Subject lines can be personalised by adding recipient names, industry- and location-specific wording, or recipient names through the use of automation tools. Additionally, CXS content writers are taught to steer clear of words that can turn off readers or be perceived as spam by email service providers.
The body of emails are structured to encourage readability in addition to providing focused, high-quality content, including font size and type, bullet points, and the separation of graphs. With the right images and videos, unique CTAs may be incorporated, which are the best eye-catching ways to break up text.
With clever marketing automations from CXS, your marketing campaigns will run more smoothly and efficiently. Our automation specialists make sure that your marketing campaign produces leads & sales without you having to do a thing.
Just share your email marketing schedule with us along with any copy you have, and we’ll implement the most effective email automation plan.
Depending on your needs, we can set up a variety of email marketing automation campaigns.
You might have gone through the saying ‘First Impression Is The Last Impression’.So we do everything to ensure that new subscribers feel connected to your brand for the first day. Introduce prospective subscribers to your brand's vision, values, products, services, and general messaging to make a "positive" first impression in the realm of email marketing.
Post-Purchase dissonance is the most common feeling, especially for an e-commerce customer. This can even make you lose your customer as he starts regretting his buying decisions. We also use this campaign to educate customers about your company, its products, & the benefits of doing business with you, which can boost client retention.
We know what it takes to convince a customer to make a purchase. Our promotional emails are commercial broadcasts that typically provide incentives and other perks to increase your business's sales and revenue. We execute this campaign properly to not only boost your business but will also help in customer retention and engagement.
We know there are several consumers who never intended to purchase anything; they were merely browsing or doing price comparisons. Our main focus are those customers those you can coax back. When a user leaves a website without making a purchase from the items they have in their shopping cart, our team send them an email that will help our clients to make up for lost sales.
A nurture campaign is a series of automated emails that are sent to a specific segment of your email list. Our emails are designed to nurture leads and guide them through the sales funnel by providing valuable information, resources, and offers that are relevant to their needs and interests. In our nurture campaign we include Educational content, Special offers, Testimonials and Lead Magnets.
In order to ensure that each email has links to specific landing sites that have been customised with conversion in mind, we will generate email content to be delivered to a designated database of recipients. Your email open, click-through, and download rates can be raised by using editorial and user experience best practices. These best practices include compelling subject lines, the use of rich media in the email body, and skilled call-to-action design and placement.
Not every subscriber is the same as each one has different expectations from your brand. The more relevant your email communication is, the more likely your audience will continue to engage with it.We believe that the more pertinent your email communication is, the more probable it is that your audience will get engaged and connect to it.
The first step in our email marketing services is to evaluate your company's objectives and figure out what you expect your email marketing campaign services will accomplish. We'll investigate your target market and determine the most effective lead generation strategy.
We'll begin making a plan after determining your goals. The strategy can involve advertising new products or advising clients of impending deals. We target consumers with different messaging depending on where they are in the sales process. We also take into account subject lines, images, and layout.
After making sure that everything is planned out properly, we start developing your email advertising material, capturing the spirit of your brand identity and staying loyal to your core beliefs. We produce reports so you can learn important information about the effectiveness of your campaign.
We provide you with thorough, personalised monthly information on your campaign effectiveness, including open rates, traffic from which visitors were sent to your website, and sales/leads generated.
We have extensive knowledge of numerous email platforms. To give you the finest email marketing service possible, we constantly look for and evaluate new email marketing software, digital platforms, and email marketing strategy.
We test every component of your email marketing campaign, from the subject line and send times to high-converting email content, to ensure that your email marketing campaign generates significant results.
CXS is a leading marketing automation firm led by data scientists, content strategists with a creative flair, and seasoned digital marketers. When you deal with us, you can expect to get the highest possible ROI. Our innovative approach to marketing automation combines original, personalised content with state-of-the-art marketing automation tools and best practices for online advertising.
We can all agree that content marketing may enhance sales, brand recognition, and customer engagement. 5 Ts are : Tease, Target, Teach, Test, and Track, to be genuinely effective.
The most crucial element of an email marketing campaign is to get the audience's consent before contacting them. Whatever the reason, you should NEVER send emails to members who haven't signed up for your marketing emails.
Despite being a versatile tool with a wide range of applications, emails need three elements in order to be effective.
If you are looking for top-performance email marketing services in London, UK, you’re in the right place. Contact our professionals to schedule a free consultation right away!
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