The e-commerce landscape is booming, with the global market worth estimated at $6.3 trillion in 2024. As a massive number of consumers turn to online shopping, businesses require data-driven...

Public Relations (PR) has undergone a profound transformation, forcing every business, despite its size, to convert to its digital alternative. Traditional PR is becoming obsolete due to their heavy...

In today’s digital realm, social media advertising dominates as a dynamic and widely used tool for organisations to grasp their target audience’s attention. With the ever-increasing number of active...