Frequently Asked Questions (FAQs)

Digital marketing refers to promoting a business over the web or the internet. The term is dynamic, so any marketing that involves the utilisation of digital modes of communication is called digital marketing. We provide a complete range of digital marketing and can expand the scope of our services according to the requirements of our clients. Our digital services include branding and media strategy, content marketing, graphics and animation, Search Engine Optimisation (SEO), web design and app development, Social Media Management, Search Engine Marketing (SEM), Conversion Rate Optimisation (CRO),  email marketing, and customer support & call centres services.

A digital marketer is a skilled person who has expertise in providing digital solutions for businesses. From building comprehensive strategies to timely execution, the right digital marketer has to master it all. A digital marketer serves to lead all the marketing teams in the right direction. In this world of technological advancements, having a digital marketing team, whether internal or external, is a compulsion. Outsourcing digital marketing is the optimal way for giving a performance boost to startups. Once you have a digital marketing team by your side, you can focus on the core business requirements of your company.

If you are the one who undermines the potential of digital marketing, you might be missing out on a huge market share. Going digital means going beyond the spatial barriers and advertising your business to a boundless audience who might be willing to avail your product and/or   services. 

Content marketing is a sub-concept under the umbrella of digital marketing and refers to using content for generating brand awareness and funnelling down the target audience for each brand. It may not always involve direct advertisement of business products or services. It serves to hook the right audience for each business and thus move down the sales funnel.

We devise a thorough content marketing strategy backed by extensive research of your target industry. Once we craft the data-driven content strategy, we execute it for achieving the desired outcomes and always strive to level up your company’s performance. The most common content creation forms include social media posts, blogs, eBooks, videos, case studies, newsletters, emails, and a lot more. We are always ready to incorporate the dynamics of the digital world and strategise the best solutions for your firm.

It all depends upon your target industry and your dream buyer. We devise a social media strategy by analysing industry-specific data and creating a good mix of all content forms. It’s the dream buyer that decides the most common form of your social media content. We create content that aligns with the queries of your dream buyer.

Ranking higher on the Search Engines takes meticulously crafted content that aligns with the perimeters of search algorithms. Thus, optimising content to rank on Search Engine Result Pages (SERPs) is called Search Engine Optimisation (SEO). It’s the most affordable and effective way to attract a huge share of traffic to your website to benefit your company.

Organic SEO is the right way to maintain a continuous flow of organic traffic to your website. Carrying out effective SEO is the most affordable way of addressing the masses and offering them business products and services. SEO ensures that most of the prospects land on your website finally converting them into your customer.

Search engines use a number of trackable metrics that are used to build domain authority. The greater value of domain authority has the highest impact on your SERPs ranking. If we talk in terms of content, the content that addresses the queries of the audience in the best possible way ranks higher on the search results. Neither keyword stuffing nor overlooking keywords can make it to the final outcomes of drawing organic traffic to your website.

A dream buyer avatar is a data-driven entity that serves as the ideal customer of your brand products or services. The dream buyer helps direct your digital marketing in the right direction. It is built by analysing the data to find the real-world hopes, dreams, pains, barriers, and uncertainties going on in the minds of your ideal customers and create a reflection of your ideal customer.

Social media acts as a communication medium for building up brand awareness and recognition in the minds of the people. It is one of the most important branding tools that help you connect directly with your audience through your social media handles.

Just like developing a program, strategising digital marketing solutions may take some months. Our clients can monitor our efforts for a few months prior to launching it before the target audience. Execution may not produce immediate results and we ensure to keep our clients updated with the performance through regular audit reports on a monthly, quarterly, and yearly basis considering clients’ availability and requirements.

In the marketing industry, the customer journey takes the form of a funnel. That’s why the customer journey is called a marketing funnel. The top of the funnel refers to the huge portion of the unaware audience that narrows down the funnel, thus leading only a fraction of the audience to the decision-making phase.

If a brand fails to make a difference, it may lose its game in the longer run. Thus, we help you make a difference in the market by bridging the potential gaps in the target industry. We make the right audience connect with your brand and utilise the best branding practices to achieve your business goals.

Emails still work the same way as years back as the advertisement tool that can directly address your prospects. We make sure that the raw lead converts into a hot lead and into your customer finally boosting your ROIs. 

Videos are the most effective mode of communicating your brand message. Once a viewer is grabbed by the content of the video, you can grab his mind to help them make sub-conscious decisions by striking the right chords. 

Search engines like to get fed with fresh content. It does not mean that you’ve to go for drastic changes in the web presence. Continuously updated websites perform better in search engine games and rank higher on the SERPs.

Digital marketing efforts can be audited by measuring trackable KPIs (Key Performance Indicators). For each digital presence, there are a number of performance quantifying metrics. While providing you with transparent marketing solutions, we share monthly audit reports for the satisfaction of our clients.

Data-driven marketing refers to the use of data-driven techniques and processes to achieve better results. Digital marketing is highly trackable and there is unlimited data that can be analysed for achieving better results by using business-specific approaches for each brand. All of our digital marketing efforts are directed toward getting higher ROIs for your company. We are here to cater the dynamics of the digital world for you.

Graphics are used to add visual appeal to your brand message. Graphic designs include logos, social media posts, brochures, eBooks, interactive presentations, billboards, and other printed advertisements. Without a catchy design, you may face difficulty in grabbing the attention and marketing your business.

Apart from executing branding strategy and designing visuals for your digital presence, the graphic designer has to collaborate with other teams working in the digital marketing department. Understanding clients’ requirements and communicating with all the teams leads to the accomplishment of synergistic performance goals.